when you apply a matte finish liquid lipstick that’s highly pigmented, waterproof, long-lasting, comfort and made with vegan ingredients the benefits are:
Velvety, flat color without shine
Resists water/sweat, less transfer, kiss proof
Keeps color for hours without touch-ups
Gentler, ethical formula with plant-based oils
Lightweight feel; better with prep if lips are dry. 
HOW TO USE:
• Apply lipstick directly to lips or lip brush. Reapply throughout the day as needed. WARNING: FOR EXTERNAL USE ONLY. Store in a dry and cool place, avoid the direct sun exposure. Avoid contact with the eyes. Test on a small area for any allergic reaction before use. If redness or irritation occur, stop use and consult a doctor. Do not use if allergic to any ingredients in this lipstick Keep out of reach of children. Net: 7g/0.24oz